NAMING
Immersive Journeys
Reflects the idea of travels that go beyond the superficial, offering engaging and authentic experiences. The name suggests a deep connection with the destination, where each journey becomes a unique and unforgettable experience.
TAGLINE
Discover the Heart of Portugal
Reinforces the commitment to reveal the country’s authentic essence. The tagline invites exploration not only of the places but also of the stories, culture, and soul that make Portugal unique, creating deep and unforgettable connections.
SYMBOLISM
Heart + Quinas
The use of the heart as a symbol in the brand represents passion, warmth, and the deep emotional connection that the experiences offer. It reinforces the idea of exploring not only the physical places but also the soul and essence of Portugal.
The five quinas of the Portuguese flag (stylized) evoke national pride, tradition, and the country’s rich heritage, creating a bridge between the modern and the historical, aligned with the purpose of revealing the “heart of Portugal.”
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Anderson Nielsen
Art director & brand identity design
Studio Portugal:
Rua dos Bacalhoeiros, 24A - Studio A
Lisboa - Santa Maria - 1100-585 - Lisboa
Tlm: +351 910 064 166
studio@andersonnielsen.com
Studio Brasil:
Av. João Motta Alves Junior, 202 - Subsolo
Ibiraçu - Espirito Santo - CEP 29670-000 Brasil
Phone: +55 31 972 272 209
studio@andersonnielsen.com
Contact:
studio@andersonnielsen.com
PT +351 910 064 166
BR +55 31 97227 2209
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